Remember to Breathe

Calgary skyline from spruce cliffs

I’ve never lived in a city where people were so eager to leave every weekend. In Vancouver, there’s golf, water, mountains, and hiking basically within the city limits. People will go and explore without ever really leaving town.

In Calgary, people start to pack up and leave sometime around noon on Friday. You can escape in any direction on the compass and find something exciting to do within a 2 hour drive.

It’s awesome. Just remember to breathe.

Travel Alberta‘s Remember to Breathe campaign is spectacular. In addition to the long form video above, there are season specific editions for summer and winter travel.

This week the campaign was honoured as the best in the world.
It won the Diamond Award as the best entry in the annual Golden City Gate international film and media competition at the International Tourism Fair (ITB) in Berlin.

Travel Alberta’s entry also won a gold award in the “regions” category, beating out entries from Spain, Mexico, France, Finland, Switzerland and Germany.

“Albertans are proud of their home and they want to share it with the world. Travel Alberta’s powerful new brand captures that pride by showcasing the stunning beauty and the exhilaration visitors experience when they come to our province,” said Jack Hayden, Minister of Alberta Tourism, Parks and Recreation. “This award acknowledges our commitment to make a stronger impact in the global marketplace and to welcome more people to Alberta each and every year.”

So, when are you coming for a visit?

How To Get Inspired: Move. Eat. Learn.

2002-06-01 morocco (16)

The world is a big place. You’re just a small piece of it. If you want to make your life better, if you want to enrich yourself you need to explore. I’ve been to just 14 countries a number that’s good but not great. A friend of mine is trying to get to 60 countries before she’s 60 and this week, at 43, said “Hola” to Costa Rica and number 40.

Need a push to be inspired to change things up, take a challenge and move outside your usual all-inclusive or flight to Vegas? Watch this:

MOVE from Rick Mereki on Vimeo.

Three friends spent forty-four days touring eleven countries and travelling thirty-eight thousand miles to shoot a few videos of inspiration. Andrew Lees is the start of the short films, Rick Mereki and Tim White were on the crew while the music is by Kelsey James.

Move is just one in a series of videos made by the crew as commissioned by STA Travel Australia.

Eating the same thing for dinner tonight? Don’t know how to cook, bake or fry? Stuck with a boring palate that knows nothing more than a few foods?

Look down the multicultural aisle of your grocery store, don’t skip it. Follow someone who speaks another language or has a different colour skin. Watch where they go in the aisle, see what they pick up and then ask them how to cook it.

Then go home, and eat.

EAT from Rick Mereki on Vimeo.

Are you stuck in a rut? Have the same hobbies and do the same things for entertainment? There’s a world of fun out there for you, all you have to do is learn.

LEARN from Rick Mereki on Vimeo.

If you want 3 words to drive your life for 2012 try these: move, eat, learn.

Rick Mereki : Director, producer, additional camera and editing
Tim White : DOP, producer, primary editing, sound
Andrew Lees : Actor, mover, groover

Hat tip to Kneale Mann for writing about it.

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