Corin Mullins invented the concoction of seeds and dried fruits on BC’s Sunshine Coast. She was trying to mix a breakfast cereal for her husband, who has diabetes. “The first batch tasted awful,” she admitted to The Vancouver Sun. “It was so bad.”
Originally marketed as a ‘survival cereal’, the gluten-free, lactose-free, wheat-free, and vegan blend received raves from early fans because of it’s “plumbing benefits.”
Holy Crap made it’s way on to the national stage when Corin, and her husband Brian, hit Dragon’s Den to make a pitch. The day after their segment aired they had $1.5M in orders.
Raisins, cranberries, apples, cinnamon, hemp hearts, buckwheat, and chia are in the Dragon’s blend that Brian says is “the healthiest thing you’ll ever eat.”
Honestly? It looks like something you’d sweep off a forest floor. It’s a collection of nuts, berries, and seeds (I havent seen any twigs), but it tastes great and it’s my personal treat after a hard workout.
$11 for a 225g sounds pricey, but it does have 8 servings. You only sprinkle a tablespoon in yogurt, or water. I like to have it with a bowl of fruit and some on trend greek yogurt.
In Calgary, you can buy Holy Crap cereal at Co-Op stores. You can also buy it directly from their website with free shipping.
Since I’m doing my training to run a half marathon in Iceland with Team Diabetes, it’s great to offer up support to a business that was started because someone living with diabetes needed a better solution.
It makes me feel uber healthy in the morning, and is a great reward for sticking to my fitness goals. What’s your favorite post workout snack?