Indochino Suits Up In Calgary

Suit up Calgary

Pop-up stores are the food trucks of fashion. It’s a trendy, time-limited opportunity to check out the wares of a traveling salesman. In the food truck world, customers are chasing gourmet on wheels. In fashion, pop-up stores are a chance to get unique looks.

It’s a great marketing strategy; create scarcity and you’ll see a spike in demand.

For 4 days this week, Indochino, a company that normally serves their customers soley online, has taken over a space at the base of the Calgary Tower to ‘suit up Calgary.’

The Indochino story is one of Canadian start up success, celebrity backing, geeky ingenuity, and fashion forwardness.

Kyle Vucko and Heikal Gani are best friends who craved custom clothes they could afford. Instead of off-the-rack with expensive alterations, the friends set out to create a company that would be customized to the customer right from the start.

Their business plan was for a company that would craft stylish, custom made suits matching every man’s unique size profile. They would be ordered online, delivered anywhere in the world—and take the strain off our wallets. In 2007, Indochino was born.

The star power of Indochino, and the name that had me sit up and take notice of the story when he came on board last spring, is NBA All-Star Steve Nash. “I have a huge passion for men’s apparel and brands that are innovative,” Nash told Techvibes. “So, it is extremely exciting for me to be a part of a brand like Indochino and to have the opportunity to design my own signature collection with them.”

Nash is a friend and business partner of Indochino Chairman, Jeff Mallett. Both hail from Victoria and are co-owners of the Vancouver Whitecaps. Mallett, the former President and COO of Yahoo!, introduced Nash to Indochino as a result of their shared interest in men’s fashion.

With Mallett on board, and his Yahoo! pedigree, the internet model of the company is on sound footing. On the first night of their visit to Calgary, Yucko wasn’t talking to fashionistas, he was rubbing elbows with the tech start-up types at AcceleratorYYC.

Customers in more than 60 countries have taken their own measurements, ordered their suits and in 4 weeks have had custom tailored clothing arrive. As with other online retailers, the company takes customer service seriously with a no nonsense guarantee. If it doesn’t fit, you can send it back at their expense to have it remade, or they will give you $75 to find a local tailor to fix it for you.

While Indochino makes it easy for you to self-measure for your suits, the pop-up experience takes service beyond the mouse and makes it personal. You are perfectly measured, you are personally styled.

Suit up Calgary

And the best part? My wife now knows my numbers. If she wants to get me a gift, it’s a guaranteed perfect fit.

Internet fashion for men is starting to take off. Up next? The Dollar Shave Club.

Getting Dressed For Stampede Is A Truly Religious Experience

True religion

A funny thing happens in Calgary in June every year. Just as people go shopping for outfits to wear to weddings, showers and reunions – people also go shopping for their “Stampede oufit.”

Even the most refined of fashionistas will be seen ditching their Dolce for gingham. Plaid, denim, hats and boots are a must.

When building your outfit at Chinook Centre‘s newly opened True Religion start with the jeans and work from there.

True Religion has an entire denim bar in their stores where you can quickly scan the cuts, seams, stitches and styles. There are literally dozens of combinations of wash and seam stitching that can take your style from understated to very very bold.

And don’t be shy about trying something a little more flashy than you’re used to. You never know until you try it!

The different denim styles all have male names associated with them, but the inspirations for the 2011 season come from – famous rodeo bulls.

Perfect for Stampede!

Once you have your jeans, toss on a button up poplin shirt. Buttons are best because they’re easy to rip open and roll up to be more casual in the beer garden (or pancake breakfast).

The biggest pancake breakfast during all of Stampede happens at Chinook Centre and the True Religion gang will be there flipping with the rest of them for the 51st edition.

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