The CORE is Calgary’s only downtown shopping centre. They’ve gone through some pretty impressive renovations and to drop the hint that going downtown is a great place to shop, they’ve launched a contest.
If, the fact you could hit up Holt Renfrew, Harry Rosen and H&M in one spot wasn’t enough, the CORE also has free valet parking weekends and weeknights after 4. They want people to know about that, so they’ve launched SPOT THE CORE MINI with the Dilawri Auto Group.
The contest: 4 media outlets (print, tv, radio, web) will each have the car for a week and try to churn out the most social media action during their week. People who SPOT THE CORE MINI can enter to win a prize for themselves AND the media outlet.
The spotter prize: $5000 shopping spree at the CORE and a parking spot for a year
The media prize: $5000 for their designated charity (Team Diabetes for me).
So here’s how the contest works:
1. Spot the CORE MINI (A MINI Countryman)
2. Take a picture of the CORE MINI
4. Do it again tomorrow
This is a HUGE opportunity. I realize you get twitter / facebook spammed a lot with “vote for me” type requests, but .. um … vote for me?